2008-05-27 23:35:17 -

- Blanc & Otus Public Relations for Apptera January Machold, 415-856-5127 jmachold@blancandotus.com Tomorrow at iBreakfast's "Mobile Advertising Breakthroughs" event, Randy Haldeman, CMO of Apptera, will be reporting on breakthrough results from recent mobile campaigns achieved in the industry. -0- Who: Randy Haldeman, Chief Marketing Officer, Apptera What: With more than 3.3 billion cell phones worldwide, consumers are using

mobile phones in more ways than previously imaginable. In fact, there are more people on cell phones than computers - and they are getting younger all the time. This iBreakfast event will look at companies that have successfully tapped into this huge marketplace and have turned cell phones into revenue generators. When: Wednesday, May 28, 2008, 7:30 - 10:00 am Where: iBreakfast "Mobile Advertising Breakthroughs" CresaPartners Center 100 Park Ave. - 24th Fl. New York, NY 10017 Note: For press briefings on this topic please contact: January Machold Blanc & Otus Public Relations for Apptera Phone: (415) 856-5127 Email: jmachold@blancandotus.com

About Apptera

Apptera is a pioneer in voice & visual mobile advertising. Apptera's MobileAd Technology generates revenue for Free-411 services, social music services and movie ticketing applications. The services are provided in-call, at the exact moment a consumer is interacting with a business over the phone. Dozens of companies have adopted Apptera's technology and through these customers, more than 1,800 businesses in the entertainment, communications and retail industries use Apptera's award-winning solutions. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms. For additional information, visit www.apptera.com.

Apptera, the Apptera logo, Apptera MobileAd Manager and Apptera MobileAd Xchange are registered trademarks, service marks or trademarks in the United States and/or in other countries. All other company names, product names, brands, or trademarks mentioned in this document are the property of their respective owners.

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