2008-05-20 23:47:44 -

- The Red Consultancy Microsoft Advertising Team Khobi Brooklyn, 212-529-7700 aps@redconsultancy.com Rapt Inc., the leading provider of advertising yield management solutions and a subsidiary of Microsoft Corp., today announced an advisory services relationship with Cox Newspapers, a leader in news services. The engagement is designed to inform the organizational, process-related, and technological requirements to support best practice yield

and revenue management within Cox Newspapers rapidly expanding digital media sales operation.

"We're proud to have the opportunity to work with a digital commerce and media leader such as Cox Newspapers. Through its reach and the depth of its audience relationships, Cox Newspapers has a remarkable asset at its disposal," stated James Deaker, vice president, advisory services for Rapt. He continued, "It's incredibly exciting to work with the company in applying traditional advertising and monetization practices in less traditional media environments."

"We selected Rapt due to their unrivaled expertise in media monetization," stated Leon Levitt, Cox Newspapers' vice president of digital media. "Their advisory services team has a unique perspective on yield management and we look forward to them working with us to define the processes, techniques, and rate strategy required to develop a world-class advertising yield organization within Cox Newspapers."

About Rapt Inc.

Rapt Inc., a subsidiary of Microsoft Corp., is the industry standard in advertising yield management solutions. Rapt helps advertising supported businesses realize full value from their media assets through an unrivaled combination of technology, services, and market insight. Rapt's technology enables media companies to better price, predict, and provision advertising assets; Rapt's services help drive best-practice yield strategy and operations; and Rapt's information and data offerings deliver unique insight into supply, demand, and value dynamics across the digital media industry. Rapt's client base includes CNET Networks, Dow Jones & Company, Expedia, Microsoft, MTV Networks, NBC Universal, The New York Times Company, Reuters, USA TODAY, Yahoo!, and others. More about Rapt can be found at www.rapt.com.

News Leader Increases Focus on Advertising Yield Management