2008-06-26 23:49:17 -
www.companiesandmarkets.com adds new report - Premium Company Profile - Kesa Electricals Plc www.companiesandmarkets.com/Summary-Company-Profile/Premium-Comp ..
Introduction
Kesa Electricals (Kesa) acquired Electrodomesticos Menaje Del Hogar Sociedad Anonima (EMH), a Spanish specialist electrical retailer, in 2007. This acquisition would help the company gain a foothold in Spain, increase its market share, expand its customer base and improve its revenues.
Scope
Contains corporate strategy, value chain presence and SWOT Analysis
Provides detailed business description, segment analysis, 5-year financial
trends, key products and key competitors
Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
Kesa is a retailer of electrical goods and furniture. It mainly operates in France, the UK, the Netherlands, Belgium, Czech Republic, Italy, Switzerland and Turkey and offers six main brands: Darty, But, Comet, BCC, Vanden Borre and Datart. It also sells products online through its websites including comet.co.uk, darty.com, but.fr, bcc.nl.
Kesa operates its business under four business divisions: Darty, Comet, But and others. The other division comprises Kesa´s operations outside France and the UK. The company offers brands such as BCC, Vanden Borre, Datart, and Menaje Del Hogar in the Netherlands, Belgium, Czech Republic, and Spain, respectively.
Kesa Electricals is planning to divest its non-core French furniture operation, BUT. The sale of BUT would raise the finance Kesa needs to accelerate its expansion, particularly in under-developed markets. It is the third largest electrical company in Europe. Strong market position provides competitive advantage and increases its visibility.
Reasons to Purchase
Access all the important information and analysis on the company in a single report
Understand company´s strengths, weaknesses, opportunities and threats along with business strategy and value chain
Gain access to company´s adjusted five year financial data along with key ratios and market capitalization
