Air2Web Sets the Pace for Growth in Mobile Marketing

2008-05-06 23:41:59 -

- Trevelino/Keller Communications Group Media Contact: Dana Mark, 404-214-0722 ext. 113 dmark@trevelinokeller.com Air2Web, the preferred mobile marketing company connecting consumers with brands via their mobile devices, today announced major corporate milestones for the beginning of 2008 that expand the company's capabilities and strengthen its leadership position in mobile marketing. These recent developments set the stage to launch Air2Web into a successful remaining 2008.

Selected highlights include:

-- Launched new Agency Programs practice, the first initiative designed to help marketing agencies with implementing and tracking mobile marketing campaigns for their clients

-- Continued to receive third-party validation for its technology innovation and growth, being awarded with the Technology Association of Georgia's Top 40 Innovators award and Frost & Sullivan's 2008 North American Mobility award for the second year in a row

-- Launched new Mobile Marketing Solution Series, a game-changing approach to how brands and marketers interact with consumers via mobile devices

"Air2Web's recent achievements have furthered our company's position as a leader in the mobile marketing industry," said Bill Jones, president of Air2Web. "We continually center our work on the belief that all marketing starts with a conversation. More than ever, consumers are willing to interact with brands across multiple platforms. Air2Web's solutions are targeted to easily initiate that conversation via mobile and provide a way for brands and agencies to develop successful campaigns that are relevant to their customers."

FOCUSED EFFORT TO SUPPORT AGENCY PARTNERS

In January, Air2Web launched its Agency Programs practice, which explicitly focuses on cooperating with marketing agencies. It offers agencies of all types (marketing, PR, interactive, advertising), technology services and best practice consultancy on ideation, execution and tracking mobile campaigns.

STRONG THIRD-PARTY VALIDATION

During the first quarter, Air2Web was honored by the Technology Association of Georgia (TAG), Georgia's leading technology association, as a TAG Top 40 Innovator. This award recognizes innovative technology companies in Georgia based on a number of criteria, including the degree of innovation, scope and financial impact of innovation, likelihood of success, and promotion of Georgia's innovative efforts. Additionally, Air2Web was awarded by Frost & Sullivan, for the second year in a row, with the 2008 North American Mobility Award for market leadership in messaging-based mobile marketing.

DEMONSTRATED PRODUCT INNOVATION

Most recently, Air2Web announced its Mobile Marketing Solutions Series, which was developed to liberate brands and agencies from learning complicated technologies and allow them to focus on developing creative and compelling offers in a cost-effective, timely manner. The Mobile Marketing Solution Series encompasses Air2Web's approach to providing complete mobile marketing -- enabling clients to better promote (promotional message, coupon, voting), service (alerts, store locator, survey) and transact with their customers via mobile. This is the first in a series of turnkey solutions Air2Web will bring to market during the coming months, aimed to accelerate the market by simplifying mobile marketing for brands and agencies.

About Air2Web

Air2Web is the preferred mobile marketing company connecting consumers with brands via their mobile devices. Air2Web provides marketers the tools and technology to promote brands and their products and services, offer additional service and information to consumers, and enable mobile transactions. Highlighted Air2Web customers include The Weather Channel, Proctor & Gamble, Starbucks, Traffic.com, AT&T and UPS. For more information on Air2Web, visit www.air2web.com.

Company Kicks Off 2008 with New Customer Wins, Awards, Innovative
New Offerings and Dedicated Programs